AI-Native Growth Marketing & Marketing Ops

Growth ops built on AI, not decorated with it. No agency overhead, no fluff.

AI-native fractional growth marketing and marketing operations for B2B SaaS teams — with AI embedded in the funnel, the stack, and how the work gets done, not bolted on as a slide.

Trusted by teams at
DataSnipper Valueblue Exact Altura Galen Growth Nissan Ford
01 — Approach

Most B2B SaaS teams don't lack strategy. They lack ownership of execution.

The Problem

Marketing ops either drowns in manual reporting or sits on tools nobody fully uses. Growth plans stall because the person who wrote the strategy isn't the one running the campaigns, the CRM, or the automation behind them.

How I Work

Strategy without execution is a slide deck. I build and run the systems myself — demand gen, MarTech stacks, CRM, attribution, AI-native automation — and stay accountable for the pipeline number, not just the recommendation.

What You Get

10+ years in B2B SaaS, operating end-to-end at DataSnipper, Valueblue, and Exact. Scrum certified — engagements run on sprints and backlogs with visible weekly progress, not a retainer with a status call once a month.

02 — Track Record

Numbers from the work, not the pitch.

10+
Years in B2B SaaS Growth
€500K+
Revenue Influenced
€1B+
Pipeline Sourced
15+
Full-Stack Projects Delivered
50+
GTM Systems & Workflows Built
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03 — Process

Four steps, in this order, every time.

This is a sequence, not a menu — each step depends on the one before it.

Step 01

Audit

Full-funnel and MarTech stack review. Every gap between what's tracked, what's automated, and what's actually driving pipeline gets identified.

Step 02

Strategy

A prioritised roadmap tied directly to pipeline and revenue impact — not a wishlist of tactics.

Step 03

Execution

Hands-on implementation. I build the campaigns, workflows, and dashboards myself — not just recommendations for someone else to run.

Step 04

Handover or Ongoing

Systems documented and the team enabled to run independently, or continued fractional support if the engagement continues.

04 — GTM Readiness

How ready is your GTM engine?

A directional read across three areas. Slide to pick one, answer four questions, get a read specific to that area.

Drag or click a label to switch section →
Demand Gen Ops & Data AI-Native

Demand Gen

3.0
Pipeline predictability3
Ad hoc, campaign-by-campaignForecastable pipeline
ICP & targeting clarity3
Broad, spray and prayTightly defined ICP
Channel mix3
Dependent on one channelDiversified, tested mix
Funnel optimisation3
Untested, set and forgetContinuously optimised
Directional read — Demand Gen

Get the real audit — book a call

Ops & Data

3.0
CRM data quality3
Messy, duplicate recordsClean single source of truth
Attribution clarity3
No visibility on what worksFull-funnel attribution
Reporting automation3
Manual pulls, static decksAutomated, self-serve dashboards
Cross-functional alignment3
Marketing, Sales, CS siloedUnified GTM view
Directional read — Ops & Data

Get the real audit — book a call

AI-Native

3.0
Lead scoring & enrichment3
Manual or noneAI-driven
Workflow automation3
Manual, repetitive tasksAI-automated end-to-end
AI search visibility3
Not trackedActively monitored & optimised
Adoption culture3
Resistant or unusedEmbedded in daily ops
Directional read — AI-Native

Get the real audit — book a call
05 — Contact

Let's talk growth.

Prefer to just talk?

Skip the form and book time directly on the calendar — 30 minutes, no prep needed.

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